Equinet - Where Your Advertising
Reaches the Right Target
Non-commercial Advertising Information
Equinet is the web site that currently receives more than 100,000 page views* each month from horse enthusiasts pursuing on-line equestrian information. Both the pros and the novices turn to Equinet for information about buying or selling equestrian products, services, and horses. Advertisers on Equinet know their ads reach buyers because our audience is looking for ads - Over 99 percent of Equinet content is ads!
If you're interested in taking your ad into the homes and businesses of Equestrian buyers, Equinet is the place for you.
Advertising Commitments
All advertising commitments begin on the first of the specified start month. Rates listed indicate cost per month.
Advertising Options
Classified - NO CHARGE!
Classified ads are text advertisements on specific category pages such as "Quarter Horses For Sale". FREE classified ads are available to non-commercial individuals and are placed for one month at a time. The special features listed below (pictures and video) may be added to a classified advertisement.
To place a classified ad, go to the section you would like to advertise in and click on the "Press HERE to place you ad in this category" link. To add a photo or video to your ad, see the pricing information below and mail the picture or a disk with the picture along with the text for the advertisement and payment. For video ads, please contact Patrick Carmody at the number listed below. Pictures or disks will be returned if a SASE is included.
Brochure
$150/month
(incl. 2 photos & 1 logo graphic)
Brochure ads allow advertisers to maximize their web presence within a specific subject category. A brochure ad includes a text link from the top of your selected subject page to a full page ad, complete with two iconized photos and a logo. Your brochure ad will be given a specific URL (World Wide Web address) allowing you to use the ad as a homepage. You can encourage instantaneous feedback from prospective buyers through an Equinet pop-up e-mail link. Additional photos and graphics may be added as well. (See special features section for rates)
Special Features: Photos - Video
Each Equinet ad category offers the flexibility you need to design an ad package focused specifically on your marketing needs. You can enhance your ad in any category (classified, brochure or sponsorship) using any of the following add-on features.
Accepted Photo/Graphics Formats
Adobe Photoshop 3.0 or earlier (psd)
Amiga (iff)
Compuserve (gif/rle)
JPEG (jif/jpg)
Kodak Photo CD (pcd)
Windows Bitmap (bmp/dib/rle)
PostScript (eps)
Tagged Image File Format (tif)
Truevision Targa (tga)
Zsoft (pcx)
For others please contact scott@equinet.com.
Ad Production/Development
If needed, Equinet can assist you in the development of you on-line ad.
Technical Requirements
Technical requirements are flexible for advertisers using Equinet ad products. Contact Pat Carmody at 503-973-5222. Or e-mail your request to patrick@unival.com.
Billing
All advertising charges for space and production, if any, will be billed monthly with the first payment due prior to the start date.
Becoming an Equinet Advertiser
Ad space cannot be reserved until our ad agreement is received by Equinet. Below are the steps to becoming and Equinet advertiser:
- Determine your ad needs and select a category of advertising from the Equinet options.
- Contact Pat Carmody at Equinet to confirm space availability.
- Complete and submit your ad agreement with your ad materials to:
Patrick Carmody
Universal Algorithms, Inc.
One SW Columbia, Ste. 100
Portland, OR 97258
Phone: (503) 973-5222 Fax: (503) 973-5252
E-mail: patrick@unival.com
* Hits vs. Page views
Universal Algorithms, Inc., host of Equinet, uses the more conservative metric "page views" rather than hits, when reporting activity on Equinet. Hits is a technical that refers to the total number of times a server has been accessed. For example, if a site reports 10 hits, this may correspond to only one page view. The first hit downloads the HTML file and the remaining hits download the images or graphics for that file. to determine page views, UAI subtracts all gif files (graphics and images) from total hits. The resulting metric, "page views," more closely reveals a true audience count.
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