Equinet - Where Your Advertising
Reaches the Right Target
Equinet is the web site that currently receives more than 100,000 page views* each month from horse enthusiasts pursuing on-line equestrian information. Both the pros and the novices turn to Equinet for information about buying or selling equestrian products, services, and horses. Advertisers on Equinet know their ads reach buyers because our audience is looking for ads - Over 99 percent of Equinet content is ads!
If you're interested in taking your ad into the homes and businesses of equestrian buyers, Equinet is the place for you.
Here is a list of some of our commercial advertisers.
Advertising Commitments
All advertising commitments begin on the first of the specified start month. Rates listed indicate cost per month.
Advertising Options
Brochure
$150/month
(Includes 3 graphics - logos or photographs)
Brochure ads allow advertisers to maximize their web presence within a specific subject category (ie, "Arabian Horses for Sale"). A brochure ad includes a text link from the top of your selected subject page to a full page ad, complete with two iconized photos and a logo.
Your brochure ad will be given a specific URL (World Wide Web address) allowing you to use the ad as a homepage. You can encourage instantaneous feed back from prospective buyers through an Equinet pop-up e-mail link.
You can enhance your brochure ad using the following add-on features:
Additional photos or graphics; $10 each
Video: $100/per megabyte per month
Click here for an example brochure ad.
Sponsor
Sponsorship level advertising affords advertisers the greatest exposure potential. When you sponsor an Equinet Menu Page (ie., "Horses") you receive a graphic listing in an Equinet sponsorship bar linked to a large, brochure ad or home page. For pricing and additional information, contact your ad representative or e-mail you request to: patrick@unival.com.
Ad Production/Development
If needed, Equinet can assist you in the development of you on-line ad.
Technical Requirements
Technical requirements are flexible for advertisers using Equinet ad products. Contact Pat Carmody at 503-973-5222. Or e-mail your request to patrick@unival.com.
Billing
All advertising charges for space and production, if any, will be billed monthly with the first payment due prior to the start date.
Becoming an Equinet Advertiser
Ad space cannot be reserved until our ad agreement is received by Equinet. Below are the steps to becoming and Equinet advertiser:
- Determine your ad needs and select a category of advertising from the Equinet options.
- Contact Pat Carmody at Equinet to confirm space availability.
- Complete and submit your ad agreement with your ad materials to:
Patrick Carmody
Universal Algorithms, Inc.
One SW Columbia, Ste. 100
Portland, OR 97258
Phone: (503) 973-5222 Fax: (503) 973-5252
E-mail: patrick@unival.com
* Hits vs. Page views
Universal Algorithms, Inc., host of Equinet, uses the more conservative metric "page views" rather than hits, when reporting activity on Equinet. Hits is a technical that refers to the total number of times a server has been accessed. For example, if a site reports 10 hits, this may correspond to only one page view. The first hit downloads the HTML file and the remaining hits download the images or graphics for that file. To determine page views, UAI subtracts all gif files (graphics and images) from total hits. The resulting metric, "page views," more closely reveals a true audience count.
Accepted Photo/Graphics Formats
Adobe Photoshop 2.5 (psd)
Amiga (iff)
Compuserve (gif/rle)
JPEG (jif/jpg)
Kodak Photo CD (pcd)
Windows Bitmap (bmp/dib/rle)
PostScript (eps)
Tagged Image File Format (tif)
Truevision Targa (tga)
Zsoft (pcx)
For others please contact scott@equinet.com.
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